We all are in favor of charity, even if we do not practice any. There is no doubt that helping the less fortunate than us, not only is good for the soul by gaining extra positive karma points but also makes us feeling that we are or at least can be better persons. A very popular and fruitful way to help the poor and miserable of this world is by organizing and executing a charity bazaar. The main advantage is that all you need is space, things to sell, wrapping paper and managerial-marketing skills, combined with plenty of personal labor. Which means, that if you do it right, you do not need funding. In this spirit and without further delay, ladies and gentlemen, I present you the ten personas that you will definitely come face to face with, from both sides of the bench, as a heads up for whenever you decide to make your first charity bazaar. Or improve your next one.
A great deal of the merchandizing products,
come from nice people who empty their houses of useless items, unwanted clothes
and ugly wedding presents. Among the plethora of choices and things, the ‘’I
brought this’’ will profoundly locate in the most visible selling spot,
something that he/she brought, demanding to price it personally, because it is
a family heirloom from the Napoleonic wars that should not be sold cheap, and
randomly point it to any person available nearby, repeating over and over this
catch phrase. The only way to end this useless Groundhog Day event is to give
him/her the credit that is so desperately sought for.
The most important ingredient of a successful
bazaar is the physical effort that needs to be provided. Because setting,
selling and unsetting it is not done by magic. Since nobody is an octopus or
the goddess Kali with many hands, volunteers are called to cover this physical
gap without raising the budget. The “I know all about bazaars’’ volunteers
spend most of the time commenting, usually negatively. The goods are of poor
quality, the prices are high and the garden is too flowery. The biggest sin of
all is that they do not take their own opinion and wise ideas under
consideration; hence this entire charade is doomed from the very beginning.
When one of them is asked to justify the complaints, he/she has no other
argument than the great experience, originating from the very first bazaar ever
participated and sold Jesus a pair of sandals to walk about Jerusalem . Give these persons to do some
minor work, most preferably away from all the rest.
After the previous two paragraphs, many of you
may be disappointed, but don’t lose hope! After all, most of people who leave
their houses and their comfort to work hard for some days without any profit
are basically good and decent persons. Anyone of them is useful in some time
and some part, but first among all though is the ‘’soldier’’. Either an
experienced volunteer or a strong rookie, this is the person who will execute
whatever order he/she will receive. Fed with glucose and caffeine, the
“soldier” can go on and on for hours non-stop, from unpacking toy giraffes to
washing plates and from selling match boxes to charming the crowds. The more of
them a bazaar can recruit, the bigger are the chances to thrive.
Another big part of such event is the
presentation. Because, after all, the basic purpose is to sell things. And an
important rule here is that the better they look, the easier the sale is. The
‘’Artist’’ is not necessarily a professional. Not that if you find one you
should reject him. But usually is the person with the highest sense of fashion
and level of aesthetics. So, you exclude anyone who wears black trousers with
brown shoes. The ‘’Artist’’ is the one who will design the posters, set the items
in such a way that will attract more attention, beautify the tables to enhance
the desire of people to consume and decorate the place with elements pleasant
and attractive to the eye. The only flaw is the natural passion that will
sooner or later appear, in the form of moving just one object millimeters
around an imaginary center. Once you harness it, you will have the extra
something your bazaar needs.
Of course, besides the volunteers who will work
to make it happen, the clients are of equal and maybe even greater importance.
If you have done more than an average advertising campaign, the very first
people who will enter, waiting outside the closed doors long before the opening
time, are those who belong to the “Collector” category. People that either as a
profession or as a hobby search for small or big hidden treasures all over the
country. They look like the ordinary casual clients but they have three signs
though, that reveal their true nature. First, they search thoroughly for stamps
and certificates of authenticity. Second, they try to diminish the value of the
item they are holding, using facial expressions of disappointment. Third, they
all use the same back up story that whatever they buy is of no real value but
they do it to help the charitable cause. Their Achilles’ heel is the phrase: “I
have the authentic package for what you hold”. They will pay handsomely, to get
it.
Instead of description, I will tell you a
story. In a bazaar that I participated in several years ago, a silversmith had
donated us many beautiful silver pieces of jewelry for sale with the request
not to give them away for less than a specific price, respecting his art and
their true value. One woman, wearing a hat like those put on horses to protect
them from the sun stroke, examined them with the meticulousness of a coroner
and wondered why the price was so much lower than the retail one. I explained
her that it was the wish of the donor etc., only to receive the epic answer: “In
this case, buyers should give any amount of money and take any number of
pieces.” I tried to explain her that even though we are a charity bazaar, our
prices are still officially subject to the law and pre-determined by a special
committee, but she insisted. This triggered a very theatrical debate and at the
end, I gave her 20 cents, told her to go to some other bazaar, find these
silver pieces, buy one for her and one for me and return. She took the 20 cents
and left. She did not return.
One of the main reasons to do your shopping in
a bazaar is the low prices. Especially in times that finance is not good, which
means almost all the times. The ‘’Practical” is usually a housewife. Having the
financial attributes of a high class economist, the experience of a level-A
ranked manager and the loading ability of a small size truck, the ‘’Practical”
will sweep any item or group of items, that will be needed for up to six months
from now. She has a sweet spot for cleaning products, multi-use kitchen
appliances, rolls of toilet paper and family-size air fresheners. She never
forgets the presents for family and friends, especially close to big holidays
such as Christmas. Master in packaging and better in shorting stuff than a
Tetris champion, she usually comes with her own plastic bags and canvas totes.
She pays without bargains, assorts everything herself, gives you a piece of
motherly advice, congratulates everybody and goes.
Ok, this one is a bit tricky, because it only
applies to areas that tourists visit. Tourists are in general a good crowd for
a bazaar and each has a certain characteristic. Russians buy things after
discussion with each other, Americans want to know the full story of the item
and Germans are interested in local drinks. But the holy grail of the bazaar
customer is without a doubt the Japanese father with a young daughter. Wearing
glasses and suit with tie, even in the hottest summer days, he actually escorts
his daughter to her shopping spree. He brings no objection to the choice, the
quantity or the necessity. His main tasks are to nod affirmatively, hold
whatever his daughter byes and of course, pay. Always serious and without a
single smile or anything that will reveal his feelings, his only request is the
very good wrapping and he is the only type of customer that will actually tip
any person helping with the bags. Even though we all do it for charity, it’s
nice to be appreciated. And tipped.
The horror, the nightmare, the Freddy Krueger
of bazaars, the seven deadly sins combined in just one human being. Imagine
Uncle Scrooge marrying Mr. Crab from SpongeBobSquarePants and their offspring
standing in front of you. No matter how low any price is, no matter that the
beautiful porcelain deer of early 19th century with market price of 100 euro is
given for 50 cents, the cheapskate will ask for a discount. Not for the
pleasure of the bargain, essential part of any bazaar by the way, but because
he has coins instead of blood cells, running through his veins. Easily
recognizable by the ridiculous arguments that include, but are not limited to:
‘’Oh no! I am 0.25 euro short,” ‘’But you are charity, you are not supposed to
have profit” and my personal favorite “Yes, of course all these things cost
less than 1/3 of the regular prices I pay and my joker smile shows how pleased
I am, but if you do not give me an extra discount I will not take them!”
Accordingly, the answers are: “Leave this, it costs exactly 0.25 cents,’’
‘’Yes, because it makes perfect sense to help people, with loss,’’ “No, you
won’t.’’
10. The enthusiast.
There are people who soak up every moment of
life, like it is their last. They see beauty and harmony everywhere. Even on
the most rainy days, the sun above their heads always has silver lining.
Perhaps these people are very annoying on Monday mornings for the rest of us
who are normal, but when one of them barges in, it feels like a walking and
talking billboard enters that changes the entire mood to the better. With loud
voices, expressions of admiration and plenty of bravos, those who are not too
warm or indecisive are lured into a small yet powerful carousel of short-time
joy. Seeing someone shopping like this is absolutely the very best event in the
entire galaxy, enough to give everybody a smile and make them shop more. So,
show great respect and give this person a discount.
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